Simplification. Social networks aren’t going anywhere—-and they have proven to be an invaluable tool in building one’s own personal brand. Perspective employers/business partners/romantic interests can now discover who you are, what your work experience looks like, how well you communicate, what your interests are, and if you like cake.
Boggles the mind really.
Yet another example of how the iPad has the potential to take an already cool app and make it oh so much cooler.